SpamBot5000 is an AI-powered spam call interceptor. When a spam call comes in,
Norman — a friendly, confused 67-year-old retiree — answers it and wastes
their time for as long as possible.
Norman loves talking about his late wife Dottie, his dog Pepito, his grandson's
baseball games, and absolutely nothing the caller actually wants to discuss.
Spam call comes in. AT&T forwards it to a Twilio number instead of ringing the real phone.
An AI persona — Norman Peterson, 67, retired carpenter — picks up and greets the caller.
Norman answers qualifying questions with minimal, correct responses to pass through to a live rep.
Once transferred to a human, Norman's full confused-old-man persona kicks in. Tangents, mishearing, Pepito stories.
The rep stays on the line trying to help Norman, who can never quite find his wallet, remember his address, or locate a pen.
Every call is dual-channel recorded and transcribed. The best ones end up on YouTube.
Jason Richards, a licensed life insurance adviser from Dallas, spent 66 minutes and 56 seconds on the phone with Norman. They discussed Dottie's passing, Michael and Linda's careers, the grandson's baseball schedule, Mr. Pepito Pants's health, carpentry, cremation preferences, and whether Norman could find his driver's license. He could not.
Well now, I know where my house is, I just can't remember the number right now. It's been so long since I had to say it out loud like this.
— Norman Peterson, stalling a licensed insurance agent for 66 minutes